Address Made Simple Database >>
This unique database is designed to support the VIP customer loyalty program which is a feature of the COUNTERPOINT® software product. It contains all residential and commercial telephone numbers in North America. This allows the capture of correct customer address information in a few simple keystrokes.

Price Book
The Electronic Price Book contains current jobber pricing for more than three hundred manufacturers and distributors. This subscription service provides regular updates either electronically or via removable media.
The groups and associations currently supported include Auto Sense, Best Buy and Uni-Select for private label as well as direct lines. In addition, approximately 70% of all supported lines include the UPC Bar Codes.

Interchange
The purpose of this database is to provide crossover information within the Point-of-Sale Billing system, the Electronic Catalogue Inquiry, as well as the users having remote access either via dial-in or the iCONNECT facility. This subscription service is updated on a regular basis and contains cross-reference data wherever a one to one interchange exists between various manufacturers.

Buyers Guide
To further leverage data for improved productivity, there is an integrated Buyers Guide that can be accessed from within the Electronic Catalogue or the Billing screen by a single keystroke. There is no longer any need to guess whether a particular item is obsolete or when a new item should be stocked.

Electronic Catalogue
The ability to connect the supply chain electronically can only be driven successfully by the use of Electronic Cataloguing. The COUNTERPOINT® software has supported an integrated catalogue for several years with all data being entered by our electronic database division. The explosion of new part numbers over the last several years has made it necessary to supplement our database. The solution was found in our adoption of the universal AAIA standard. This has resulted in reduced delivery costs to our customers as well as shrinking the time taken to deliver revised or updated data into the hands of our users. The unique leading edge functionality of the autoecatCOUNTERPOINT® Catalogue software together with the AAIA data standard provides ams with a strategic advantage over other products not utilizing industry standards.

VIP/DIY Tracking

The ability to capture contact and address data for cash customers is of little use without the ability to stay in contact with these customers. Having the correct address, as delivered from the Address Made Simple database allows for both direct mail and Email targeted marketing campaigns. Knowing the customers purchase history, product types and frequency empowers our users to dramatically increase their return on advertising dollars.